Use Cases | BackTalk

Home Services (Example)

JR Plumbing - Waco, Texas

The Problem

JR Plumbing has served the community of Waco for 20 years. Along with referrals and repeat customers, they rely on Google Ads for new leads. PPC stopped delivering new customers a year ago. JR Plumbing is seeing declining leads and needs a new channel.

The Solution

The customers are still there but they’ve moved to Ai search. Instead of searching Google or clicking ads, they now simply ask ChatGPT to recommend a plumber. Getting recommended by Ai search means JR’s phone is ringing again with actual customer.

The Problem

JR Plumbing has served the community of Waco for 20 years. Along with referrals and repeat customers, they rely on Google Ads for new leads. PPC stopped delivering new customers a year ago. JR Plumbing is seeing declining leads and needs a new channel.

The Solution

The customers are still there but they’ve moved to Ai search. Instead of searching Google or clicking ads, they now simply ask ChatGPT to recommend a plumber. Getting recommended by Ai search means JR’s phone is ringing again with actual customer.

Lawyer / Attorney (Example)

Tumi Accident Attorneys, Los Angeles, California

The Problem

There is fierce competition for leads in the legal industry as a single client can result in a case worth millions of dollars. Attorneys need every possible advantage to stay ahead of the competition. Tumi has successful digital marketing strategy that generates leads but are always looking for more.

The Solution

As an early mover in Ai search, Tumi will be among the only accident attorneys in Los Angeles actively getting leads from Ai search. By the time the competition figures it out, Tumi will already be an established leader in platforms like ChatGPT, Gemini and Copilot.

The Problem

There is fierce competition for leads in the legal industry as a single client can result in a case worth millions of dollars. Attorneys need every possible advantage to stay ahead of the competition. Tumi has successful digital marketing strategy that generates leads but are always looking for more.

The Solution

As an early mover in Ai search, Tumi will be among the only accident attorneys in Los Angeles actively getting leads from Ai search. By the time the competition figures it out, Tumi will already be an established leader in platforms like ChatGPT, Gemini and Copilot.

Financial Industry (Example)

Triton Tax Relief, Las Vegas, Nevada

The Problem

Tax relief is a solution that the people who need it most don’t know it exists. Having a product that customers don’t know about creates a difficult marketing challenge. Triton does excellent work but can’t get in front of potential customers.

The Solution

Customers might not know what a tax relief service is, but Ai does. People frequently ask platforms like ChatGPT for help with their finances. Not only does Ai suggest tax relief when it sees the need, but thanks to BackTalk, it now has a business to recommend.

The Problem

Tax relief is a solution that the people who need it most don’t know it exists. Having a product that customers don’t know about creates a difficult marketing challenge. Triton does excellent work but can’t get in front of potential customers.

The Solution

Customers might not know what a tax relief service is, but Ai does. People frequently ask platforms like ChatGPT for help with their finances. Not only does Ai suggest tax relief when it sees the need, but thanks to BackTalk, it now has a business to recommend.

Medical / Healthcare (Example)

Grove Family Medicine Grove Family Medicine, New York, New York

The Problem

Tax relief is a solution that the people who need it most don’t know it exists. Having a product that customers don’t know about creates a difficult marketing challenge. Triton does excellent work but can’t get in front of potential customers.

The Solution

Customers might not know what a tax relief service is, but Ai does. People frequently ask platforms like ChatGPT for help with their finances. Not only does Ai suggest tax relief when it sees the need, but thanks to BackTalk, it now has a business to recommend.

The Problem

Tax relief is a solution that the people who need it most don’t know it exists. Having a product that customers don’t know about creates a difficult marketing challenge. Triton does excellent work but can’t get in front of potential customers.

The Solution

Customers might not know what a tax relief service is, but Ai does. People frequently ask platforms like ChatGPT for help with their finances. Not only does Ai suggest tax relief when it sees the need, but thanks to BackTalk, it now has a business to recommend.

eCommerce (Example)

123 Quick Print, 123 Quick Print, National Brand

The Problem

123 Quick Print is a new brand trying competing against large, established brands. These big brands completely dominate PPC, social media and organic search. 123 Quick Print has no voice and cannot get in front of customers.

The Solution

Because traditional marketing is working for the big brands, they are ignoring Ai search. Ai doesn’t automatically recommend big brands simply because they are big – Ai values positive feedback over sales volume. 123 Quick Print now gets customers.

The Problem

123 Quick Print is a new brand trying competing against large, established brands. These big brands completely dominate PPC, social media and organic search. 123 Quick Print has no voice and cannot get in front of customers.

The Solution

Because traditional marketing is working for the big brands, they are ignoring Ai search. Ai doesn’t automatically recommend big brands simply because they are big – Ai values positive feedback over sales volume. 123 Quick Print now gets customers.